Your guide to Good
Once again, we’ve travelled the globe in search of retail best practice, bringing you our shortlisted stores in the 2018 Good Stores Guide.
We believe each of them demonstrates retail excellence, strengthening the aspiration of us all: better is always achievable. Each has been selected on its own merits and for different reasons. Some are game changers. Others represent the latest incarnation of already successful brands. Great customer service is the focus of some, while sublime visual merchandising is at the heart of others. But what they all have in common is that they’ve made our definitive list of must-visit stores in 2018.
Helsinki to Berlin, San Francisco to Toronto, Hong Kong to Dubai, you’ll find some fascinating retail locations and stores. From local brands in lesser-explored neighbourhoods, to truly global retailers who are transcending geographic and cultural boundaries.
The Good Stores Guide serves to inform and inspire instore activity, acting as a benchmark for future plans against some of the best examples on offer.
We’re often asked the question, and here’s the answer.
This is what good looks like.