Client: Courtyard Bridal

Solution: Inspiration and Exclusivity

The store looked dated and lacked a cohesive design theme. New branding was organized by Alex to create a more sophisticated look to the exterior signage and instore POS, to create the right impression with prospective customers.

Overall, we needed to make the environment feel more inspiring and to introduce a sense of elegance and style instore. Karl’s advice on how make the products look more exclusive with better interior design, merchandising and display concepts were carried out fully during the store makeover.

We needed to make the shopping process more relaxing, so that the shop didn’t just ‘look good’ but made people ‘feel good’ as this can be a stressful purchase situation! Here, we focused on ideas to add new or improved service features to the changing rooms and service areas, introducing more space, soft carpeting, bigger mirrors and mood lighting.

On this occasion, Visual Thinking did not implement the makeover, but using our advice on the retail strategy, Two Four Broadcast arranged for the changes to be carried out by the family members along with local contractors.
 
Since the improvements were completed, the business has seen an uplift in sales and a fifty percent increase in profits. Customer feedback has been overwhelmingly positive with many people commenting on the changes that we advised.

Courtyard Bridal owner Anne Preece said: “Thank you for your input into our wonderful makeover, all our customers love the improvements that were made and we love it too.”