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Client: Harley-Davidson
Project: Corporate Office Displays
Brief:
Harley-Davidson asked Visual Thinking to implement its office displays in its Oxford showroom and corporate EMEA office. The brief was create high-impact seasonal displays to raise its head office profile and reinforce the latest Harley-Davidson product collections, including current ranges of motorcycles, parts and accessories, general merchandise and Harley-Davidson MotorClothes®.
Solution:
The Visual Thinking team created a series of dynamic themed displays to showcase the latest seasonal ranges and high-profile merchandise collections. Through ‘leading by example’ with best-in-class displays, Harley-Davidson is able to promote its aspirational brand standards to inspire employees, dealers and partners, and act as a benchmark for VM excellence throughout its dealership network. Displays are updated each quarter.
Further projects have seen Visual Thinking provide additional VM support to Harley-Davidson at high profile public events such as the Goodwood Festival of Speed, Goodwood UK, in June 2011.
‘They get better every time – you can definitely come again!’ Harley-Davidson
