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Client: Marks and Spencer International
Project: Seasonal Trends
Brief:
Each season, Visual Thinking is engaged to visit M&S International’s worldwide retail destinations to produce a comprehensive summary of in-store visual display, product presentation, marketing and POS / POP trends. The brief includes updating and up-skilling the client’s visual management teams in the key trends being used by leading retail brands in different international markets, as well as providing supporting e-learning materials.
Solution:
Four times each year, the Visual Thinking team visits different designated international markets to indentify the ‘best of the best’ in new store concepts, retail and VM delivery and produce a summary of ‘what’s hot and what’s not’. The project involves visiting a total of 43 destinations such as New York, Barcelona, Dubai and Stockholm, and includes photographing and documenting VM concepts currently being used by key competitors of M&S International to showcase the leading retail brands and stores.
We then summarise our findings in a bespoke e-learning package which is uploaded to the M&S International intranet, including developing all artwork and written content. We have also created a dedicated blog where VM managers can offer feedback on their observations.
The exercise has provided VM managers with a unique 360 degree insight into retail trends and the VM strategies of leading global brands at the cutting-edge of the industry.
