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Client: Odak
Project: Retail Design Conference Istanbul
Brief:
The Odak Retail Design Conference in Istanbul is a platform where retail industry professionals are able to share views and innovations in VM theory and practices.
Solution:
Visual Thinking MD Karl McKeever delivered a dynamic presentation, designed to demonstrate the profit potential of effective brand delivery and visual merchandising. The 90 minute talk equipped delegates with cutting-edge ideas and strategies for effective VM including video content to demonstrate ‘what good looks like’ in an in-store environment and how to make best practice ‘stick’ within the organisation by means of good communication and training. Examples showcased included case studies in VM delivery and leadership from brands such as Nike, Apple and Louis Vuitton.
The presentation was followed by a Q&A session from conference delegates. The session stimulated lively debate, and Visual Thinking has since been contacted by a number of interested brands and suppliers with requests for further information.
