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Client: Sainsbury's
Project: TU Clothing - Seasonal Guidelines
Brief: Team Communication
Sainsbury’s know that to profit from selling fashion clothing, their stores must look and feel great, and be expertly managed too.
It’s why they gear up their retail teams each season with the latest information on products, customer service and retail operations, to help people deliver great store performance instore.
After supporting the launch of Sainsbury’s TU clothing brand, Visual Thinking were asked to develop retail communications materials that would increase the capability of managers and colleagues working in the clothing departments.
Solution: A Stylish Performance
We designed inspiring team sessions with effective learning materials. These included a dynamic new seasons product DVD, featuring visually rich, informative content, designed to deliver the message with impact, energy and clarity. This was supplemented by a new daily diary highlighting the key actions and issues for follow through by clothing colleagues working in the department.
Colleague feedback was really positive, and big increases in department performance reflected the improvements made in how the new seasons products were presented, sold and managed instore.
Sainsbury’s consider its new way of thinking as more than just a passing fashion; it’s now a key seasonal tool to help the company achieve its ambitious growth strategy for the TU clothing brand.
