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Client: Sony UK
Project: Brand Audit - Sony Centre UK
Brief: Switched on
Visual Thinking was recently engaged by Sony UK to conduct a visual brand audit of their Sony Centre stores. The objectives were to understand how the brand and product ranges were presented and what VM changes could be made to improve the shopping experience instore.
Solution: Tuned in
From the outset, a key part of our methodology was to learn more about VM and operational issues from Sony’s valued retail partners, who own and manage the stores. Therefore, our process was designed to involve, engage and explore all the key delivery topics with both the Store Management and their colleagues working instore.
The whole project was efficiently completed in eight weeks, on budget and ahead of time.
We provided the business with a comprehensive summary report on the current brand delivery status, incorporating robust quantative and qualitative retail data and valuable store feedback. This was used to recommend a range of useful quick-win VM solutions and long-term strategic recommendations for this important area of effective brand delivery in future.
As a result, the project has enabled the business to move quickly and effectively into planning key VM improvements for its Sony Centre division, and most importantly, for successful targeting of the new retail policies, activities and tools where they will add the most value.
