-
Client: Takko
Project: Brand Audit
Brief: Looking good for less
German value clothing brand Takko, engaged us to check their latest retail concept was right before deciding to roll it out further across the store estate.
This large space, low-cost retailer operates many of its stores from small, out of town neighbourhood locations. As such, the business has some distinct operational challenges to overcome for delivering successful VM as part of its consumer experience.
Solution: Efficient, cost effective VM
We visited some new concept stores and produced a fully detailed brand audit covering all aspects of the consumer experience including; comprehensive evaluation of the retail environment, store layout and use of space, fixturing solutions, VM and display features and marketing / promotional activity.
Following a presentation to the main board, our feedback has been incorporated into future store planning to maximise operational and financial performance of all new and refurbished stores.
As a follow up, we ran an inspirational accompanied shopping trip to London for members of Takko's marketing team, to consider how to push the concept even further with increased VM innovation, whilst maintaining a strict low cost base.
It shows how retailers operating in the value sector can gain valuable competitive advantage by maximising VM delivery with Visual Thinking.
