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Client: The Warehouse
Project: VM Innovation - Te Rapa, New Zealand
Brief: On top
The Warehouse approached Visual Thinking to develop improved VM principles and retail execution for its new store opening in Auckland, New Zealand. This was the company’s biggest ever store and the first of a new generation of outlet, featuring a more aspirational, quality-driven approach. Categories included bedding, bath goods, home accessories and cook shop.
Solution: Down under
Working onsite for 30 days, two Visual Thinking Consultants conducted a review of existing general merchandising, VM and retail principles in a variety of company stores. They then presented recommendations for improvements in the use of store equipment and space, retail methods and supporting tools such as POS and marketing materials. This included the introduction of category principles to demonstrate a ‘good, better and best’ product segmentation hierarchy and the development of a new VM policy framework for selected GM categories.
All recommendations were supported by written and photographic documentation to record the changes for future inclusion in company layout guidelines. Following a senior management review of the improvements, the client reports significant sales increases within the targeted categories, and the new principles have since been implemented in all new stores and across the estate.
