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Client: Waterstone's
Project: VM Policy Development - Top 20 Revitalisation
Brief:
Waterstones’ top 20 cash taking stores in the business were to be refurbished with new branding, till points, seating and other improvements to revitalise the customer experience following our brand audit report. Visual thinking’s role was to provide practical visual merchandising support and onsite coaching to store managers and designated staff.
Solution:
Working alongside HMV’s head of visual operations, the Visual Thinking team proposed the introduction of a number of new features for implementing improved window display and product presentation techniques. Innovations included new layouts for book tables, book charts, window displays, feature bays, floor layouts, new seating and the introduction of retail product concessions such as Paperchase outlets.
The changes were implemented throughout the selected stores over a period of three months. As well as delivering practical hands-on support to install the improved displays, the Visual Thinking team coach store staff on how to get the best from the changes.
