Case study

Project | Hunter


Leading the field instore takes expert VM support.

 

Hunter’s iconic footwear has gone from countryside essential to coveted fashion accessory. Several new openings – including a global flagship store in Japan – called for expert VM support.

The Hunter brand continues to go from strength to strength. With a full calendar of new store openings, temporary shop-in-shops, seasonal instore campaigns and retail promotions, they turned to our expert team for vital VM support services.

We implanted specialist VM expertise within Hunter to work closely with its marketing and brand team, helping to introduce effective new processes, fresh thinking around VM implementation, and support the launch of its new stores – in particular, its global flagship store in Ginza, Tokyo. At what’s an incredibly exciting time for the brand, our advice and input is proving invaluable.

 

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