Case study

New Look

Engaging teams to support and deliver VM best practice.


As they implemented a new store concept, fashion retailer New Look wanted to ensure merchandising standards remained high with expert VM guidance and training.

It’s always a challenge to maintain business as usual when stores undergo a refit. Knowing it was important to keep product presentation standards looking their best during the period of change, New Look needed a new store-level VM training program—one that was practical, informative, engaging, and of course memorable.

Training modules covered everything from basic retail standards and store layouts to product presentation and retail display techniques, supported by a one-day ‘train-the-trainer’ workshop that focused on educating field teams in how to deliver effective visual policy training and coach to store teams. Delegates quickly praised the ‘insightful and engaging’ content, looking forward to their trainings tasks with real confidence. Soon after launch, Visual Thinking was asked to develop additional creative skills workshop to improve store window displays.



Clear global VM guidelines deliver retail best practice, and see sales riding high.


Signature Store Standards delivers measurable improvement in retail standards.
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