Case study

The Original Factory Shop


Reinvigorated Store Experience.

18 months | 224 Stores | UK Nationwide
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Transforming a traditional GM and fashion clothing discounter into an exciting and authoritative price warrior? Thanks to our extensive retail expertise, we soon had this project sewn up for The Original Factory Shop.

Intent on celebrating the ‘thrill of a bargain’ for branded fashion, we redeveloped all existing VM and retail policies for fashion to maximise the retailer’s unique proposition and improve the instore experience for shoppers.

Surpassed expectations… driving more sales.

Simplified VM delivery and supporting tasks meant quicker and easier processes for store teams. To roll the changes out across the store estate, we developed a series of new, easy-to-follow store presentation guidelines: the ‘POP program’ – Presentation, Operations, Performance.

The project saw a change in culture within the stores, with a new focus on higher retail standards and greater companywide VM consistency. Meanwhile, store teams enthusiastically harnessed their strong entrepreneurial skills as ‘great traders’ to create an even more compelling shopper experience.

 

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