Consistent VM Guidelines.
100 Stores | Owned and Concession Stores | UK & Ireland
Improving store implementation with clear retail comms.
Outdoor clothing brand Regatta has seen first hand the difference that clear and consistent VM guidelines can have on improving sales.
Established as predominantly wholesale brand, Regatta was extending its presence with retail stores across Ireland and recognised the need to ensure it was best placed to maximise sales opportunities across its 100 new own-retail stores. The key to that would be providing retail communication to support the improvement of overall presentation inside its Irish retail stores, plus concessions in both Ireland and the UK.
This wasn’t a first for the brand: they already had existing retail documentation. Following a review, however, it was clear that more succinct, relevant and easy to understand instore guidelines would be required if store teams were to deliver and maintain strong retail standards instore, all year round.
+20% YOY sales increase
Visual Thinking helped communicate best practice concisely and effectively, illustrating how store teams could use of effective presentation and POS to maximise volume holding for ‘megalines’, while applying a good, better, best hierarchy and presenting sale lines without impacting the brand proposition.
The new VM guidelines embodied the brand experience across all departments, resulting in categories being presented instore with real authority and a measurable uplift in sales performance.