Case study


Serving up better VM execution.


When Sainsbury’s first began its serious push into general merchandise, we stepped in to help create new VM policies – combining supermarket ease with best practice retail execution.

It was all about identifying what they could change to deliver consistent and effective product presentation, visual impact and efficient store operations.

Supported by the development of comprehensive VM documentation to explain ‘what good looks like’, we were instrumental in making Sainsbury’s new direction a living reality at launch.





Bringing a fresh approach to Waitrose front-of-store execution, like never before.

John Lewis

VM Manual encapsulates the brand's meticulous attention to detail and quality.
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