From supermarket to VM conscious fashion label.
When Sainsbury’s evolved from groceries to fashion, it needed clear and compelling VM development to signal the change to retail teams and customers.
We began by working with them to define new VM policies for its popular Tu clothing range – combining fashion retail best practice with supermarket ease, to increase appeal and strengthen trend promotions. It was all about identifying what they could change to deliver consistent and effective product presentation, visual impact and efficient store operations.
But to bring the new policies to life, we went further, developing comprehensive VM documentation to explain ‘what good looks like’. The exercise culminated in designing a series of engaging, interactive workshops designed to drive the message home to more than 500 regional coaches and store team members, helping to make Sainsbury’s new direction for Tu clothing a living reality.