Case study


VM policy makeover transforms instore sales.


Keen to raise the bar with instore presentation and brand impact, Sheridan approached Visual Thinking to create robust visual merchandising policies that would translate well, in more ways than one.

Our team embarked on a major VM initiative to redefine store presentation guidelines for Sheridan UK, a transformation that will define the future. Designed to bring all its concession stores into line, along with selected wholesale retail accounts within its European business, we were asked to develop a set of easy-to-implement standards that could be applied consistently across the brand.

We directed the entire process, looking at all areas of the brand’s store environment: use of retail space, display equipment, styling techniques, and even future requirements of the business – all with an underpinning of a commitment to instore best practice. The Visual Thinking team was able to document clear principles and techniques – translated into Spanish and Portuguese – to re-energise the brand, and guide Sheridan’s retail teams. The work has transformed store presentation standards, resulting in a 31% sales uplift since being introduced.





Serving up leading standards of VM execution within general merchandise.


Detailed store analysis in fashion retail puts focus on visual appearance like never before.
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