Case study

Audi


New VM Standards drive accessories sales.

Integrated VM approach to clothing and accessories.

We partnered with Audi to advise them on new VM standards across its dealer network. We devised a platform of visual merchandising solutions to drive accessories and merchandising sales. Our shop-in-shop concept included visual merchandising policy designed with shoppers’ needs, in this unique market, in mind — from the customer journey, to new product displays, to easy-to-browse merchandising.

Working within a selected trial showrooms group, we tested and refined proposed solutions to help Audi re-energise the retail space and drive sales in each location. With data from the trials in hand, we developed briefing sessions and VM documentation, designed to aid team training — increasing product knowhow, and empowering them to sell with enthusiasm and confidence. And customers responded, with dramatic triple-digit growth – surpassing all sales targets and changing internal perceptions about growth opportunities in these categories along the way.

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