Concept trial drives accessories sales for Audi.
Aware that its existing retail approach to accessories and merchandise needed a rethink, Audi called us. The challenge? Integrate visual merchandising expertise and new ways of working in showrooms to accelerate sales growth.
We partnered with Audi to devise a platform of visual merchandising solutions to drive accessories and merchandising sales. Our shop-in-shop concept included visual merchandising policy designed with shoppers’ needs, in this unique market, in mind — from the customer journey, to new product displays, to easy-to-browse merchandising.
Working within a selected trial showrooms group, we tested and refined proposed solutions to help Audi re-energise the retail space and drive sales in each location. With data from the trials in hand, we developed briefing sessions and VM documentation, designed to aid team training — increasing product knowhow, and empowering them to sell with enthusiasm and confidence. And customers responded, with dramatic triple-digit growth – surpassing all sales targets and changing internal perceptions about growth opportunities in these categories along the way.