Case study

Project | Audi


Concept trial drives accessories sales for Audi.

 

Aware that its existing retail approach to accessories and merchandise needed a rethink, Audi called us. The challenge? Integrate visual merchandising expertise and new ways of working in showrooms to accelerate sales growth.

We partnered with Audi to devise a platform of visual merchandising solutions to drive accessories and merchandising sales. Our shop-in-shop concept included visual merchandising policy designed with shoppers’ needs, in this unique market, in mind — from the customer journey, to new product displays, to easy-to-browse merchandising.

Working within a selected trial showrooms group, we tested and refined proposed solutions to help Audi re-energise the retail space and drive sales in each location. With data from the trials in hand, we developed briefing sessions and VM documentation, designed to aid team training — increasing product knowhow, and empowering them to sell with enthusiasm and confidence. And customers responded, with dramatic triple-digit growth – surpassing all sales targets and changing internal perceptions about growth opportunities in these categories along the way.

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