Service: Brand Audit
Leading brands know that great instore delivery makes for the best sales performance. But how do you know if your brand is living up to its potential?
That’s where getting our expert assessment and in-depth analysis on your brand delivery can provide the answers you need for more effective long-term retail development strategy. As pioneers in this specialist research field, our experience, expertise and service is unrivalled.
Visual Thinking brand audits offer an integrated, multi-disciplined approach and provide authoritative feedback on what’s happening instore and explain the reasons why. We research all aspects of brand delivery including; visual merchandising, store operations and retail training and development needs.
Our research is used to to support a wide range of brand delivery objectives, including; market insight and competitor benchmarking, and for assessing the quality, effectiveness and consistency of VM methods, customer service and retail standards.
We have an enviable reputation for detailed and accurate reporting, expert analysis and objective feedback. Unlike basic mystery shopping activities, which still leave many unanswered questions, our brand audits provide in-depth retail critiques that give clarity on the key issues to maximise effective decision-making. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors.
Using a range of effective information gathering techniques, we collect qualitative and quantitative measurement data including; comment based findings, statistics and photography.
Information is compiled into clear and comprehensive summary management reports for client presentation and discussion. We can also provide feedback on interactive online platforms to cascade information quickly and effectively across an organisation to maximise the value of the insight gained.
Global insight and expert analysis for trusted advice.
Case Studies:
-
Client: Infiniti
Project: Brand Audit
Brief:
Luxury automotive brand Infiniti commissioned Visual Thinking to complete a detailed review of its new Piccadilly showroom in London and propose recommendations for improving showroom visibility and street presence. The brief was to identify improvements for enhancing the customer experience through added brand engagement and product appeal.
Solution:
The Visual Thinking team commenced with visiting Infiniti’s flagship showroom in Reading to compare and contrast it against the Piccadilly location. Team members spent one full day in each showroom to monitor customer traffic and product engagement and conduct interviews with staff. The team also carried out a competitor review with another major London car showroom.
Using 3D imagery to simulate the showroom environment, the team presented a series of five proposed VM concepts, each incorporating a high level of visual appeal and ‘retail theatre’. The concepts put forward varied in cost and complexity, depending on the final level of VM enhancement required by the client.
The Visual Thinking team concluded this phase of the project with the delivery of a summary management report with recommendations for achieving its objectives.
“A good job well done – very clear and extremely satisfied with the work achieved.”
“A great piece of work.”
Infiniti
