Service: Visual Brand Audit
Leading brands know that great instore delivery makes for the best sales performance. But how do you know if your brand is living up to its potential?
That’s where getting our expert assessment and in-depth analysis on your brand delivery can provide the answers you need for more effective long-term retail development strategy. As pioneers in this specialist research field, our experience, expertise and service is unrivalled.
Visual Thinking brand audits offer an integrated, multi-disciplined approach and provide authoritative feedback on what’s happening instore and explain the reasons why. We research all aspects of brand delivery including; visual merchandising, store operations and retail training and development needs.
Our research is used to to support a wide range of brand delivery objectives, including; market insight and competitor benchmarking, and for assessing the quality, effectiveness and consistency of VM methods, customer service and retail standards.
We have an enviable reputation for detailed and accurate reporting, expert analysis and objective feedback. Unlike basic mystery shopping activities, which still leave many unanswered questions, our brand audits provide in-depth retail critiques that give clarity on the key issues to maximise effective decision-making. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors.
Using a range of effective information gathering techniques, we collect qualitative and quantitative measurement data including; comment based findings, statistics and photography.
Information is compiled into clear and comprehensive summary management reports for client presentation and discussion. We can also provide feedback on interactive online platforms to cascade information quickly and effectively across an organisation to maximise the value of the insight gained.
Global insight and expert analysis for trusted advice.
Case Studies:
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Client: Sony Europe
Project: Brand Audit - Sony BRAVIA
Brief: A Clear Picture
Visual Thinking was recently engaged by the Sony BRAVIA team to conduct a comprehensive European VM insight activity. Over a six-week period our consultants visited 8 EU countries and 70+ TV outlets, sampling a selection of Sony Centre outlets and stores from leading electrical specialists in each national market.
Solution: The Brand in Focus
The objective was to see how effectively the Sony BRAVIA product range was presented instore. Importantly, we also set out to gain valuable feedback and fresh ideas from the retailers about their merchandising issues and needs, and what VM support activities and tools they would like in future.
The research was completed in local languages, using a variety of data gathering techniques including; staff discussion sessions, staff questionnaires and detailed store photography etc. Not long after starting, our team was quickly switched on to the issues. To share the information throughout the business, we presented a series of thought-provoking and revealing feedback sessions.
Following this, there is clarity and agreement on the status of brand delivery across the region and within the key retail outlets. As a result, Sony Europe can plan more appropriate and effective VM communication tools and retail support activities in the future to raise standards of product presentation and maximum success for the brand.
