Service: Brand Audit
Leading brands know that great instore delivery makes for the best sales performance. But how do you know if your brand is living up to its potential?
That’s where getting our expert assessment and in-depth analysis on your brand delivery can provide the answers you need for more effective long-term retail development strategy. As pioneers in this specialist research field, our experience, expertise and service is unrivalled.
Visual Thinking brand audits offer an integrated, multi-disciplined approach and provide authoritative feedback on what’s happening instore and explain the reasons why. We research all aspects of brand delivery including; visual merchandising, store operations and retail training and development needs.
Our research is used to to support a wide range of brand delivery objectives, including; market insight and competitor benchmarking, and for assessing the quality, effectiveness and consistency of VM methods, customer service and retail standards.
We have an enviable reputation for detailed and accurate reporting, expert analysis and objective feedback. Unlike basic mystery shopping activities, which still leave many unanswered questions, our brand audits provide in-depth retail critiques that give clarity on the key issues to maximise effective decision-making. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors.
Using a range of effective information gathering techniques, we collect qualitative and quantitative measurement data including; comment based findings, statistics and photography.
Information is compiled into clear and comprehensive summary management reports for client presentation and discussion. We can also provide feedback on interactive online platforms to cascade information quickly and effectively across an organisation to maximise the value of the insight gained.
Global insight and expert analysis for trusted advice.
Case Studies:
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Client: Sony UK
Project: Brand Audit - Sony Centre UK
Brief: Switched on
Visual Thinking was recently engaged by Sony UK to conduct a visual brand audit of their Sony Centre stores. The objectives were to understand how the brand and product ranges were presented and what VM changes could be made to improve the shopping experience instore.
Solution: Tuned in
From the outset, a key part of our methodology was to learn more about VM and operational issues from Sony’s valued retail partners, who own and manage the stores. Therefore, our process was designed to involve, engage and explore all the key delivery topics with both the Store Management and their colleagues working instore.
The whole project was efficiently completed in eight weeks, on budget and ahead of time.
We provided the business with a comprehensive summary report on the current brand delivery status, incorporating robust quantative and qualitative retail data and valuable store feedback. This was used to recommend a range of useful quick-win VM solutions and long-term strategic recommendations for this important area of effective brand delivery in future.
As a result, the project has enabled the business to move quickly and effectively into planning key VM improvements for its Sony Centre division, and most importantly, for successful targeting of the new retail policies, activities and tools where they will add the most value.
