Service: Brand Audit
Leading brands know that great instore delivery makes for the best sales performance. But how do you know if your brand is living up to its potential?
That’s where getting our expert assessment and in-depth analysis on your brand delivery can provide the answers you need for more effective long-term retail development strategy. As pioneers in this specialist research field, our experience, expertise and service is unrivalled.
Visual Thinking brand audits offer an integrated, multi-disciplined approach and provide authoritative feedback on what’s happening instore and explain the reasons why. We research all aspects of brand delivery including; visual merchandising, store operations and retail training and development needs.
Our research is used to to support a wide range of brand delivery objectives, including; market insight and competitor benchmarking, and for assessing the quality, effectiveness and consistency of VM methods, customer service and retail standards.
We have an enviable reputation for detailed and accurate reporting, expert analysis and objective feedback. Unlike basic mystery shopping activities, which still leave many unanswered questions, our brand audits provide in-depth retail critiques that give clarity on the key issues to maximise effective decision-making. As a result, our brand audits are used for strategy development and many practical brand delivery improvement projects, within all market sectors.
Using a range of effective information gathering techniques, we collect qualitative and quantitative measurement data including; comment based findings, statistics and photography.
Information is compiled into clear and comprehensive summary management reports for client presentation and discussion. We can also provide feedback on interactive online platforms to cascade information quickly and effectively across an organisation to maximise the value of the insight gained.
Global insight and expert analysis for trusted advice.
Case Studies:
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Client: Takko
Project: Brand Audit
Brief: Looking good for less
German value clothing brand Takko, engaged us to check their latest retail concept was right before deciding to roll it out further across the store estate.
This large space, low-cost retailer operates many of its stores from small, out of town neighbourhood locations. As such, the business has some distinct operational challenges to overcome for delivering successful VM as part of its consumer experience.
Solution: Efficient, cost effective VM
We visited some new concept stores and produced a fully detailed brand audit covering all aspects of the consumer experience including; comprehensive evaluation of the retail environment, store layout and use of space, fixturing solutions, VM and display features and marketing / promotional activity.
Following a presentation to the main board, our feedback has been incorporated into future store planning to maximise operational and financial performance of all new and refurbished stores.
As a follow up, we ran an inspirational accompanied shopping trip to London for members of Takko's marketing team, to consider how to push the concept even further with increased VM innovation, whilst maintaining a strict low cost base.
It shows how retailers operating in the value sector can gain valuable competitive advantage by maximising VM delivery with Visual Thinking.
