Service: Brand Innovation
In today’s global economy, news and ideas travel the world in an instant. The message for companies trying to gain competitive advantage could not be clearer, innovate or die.
Working inside a company it can be difficult to come up with 'eureka! moments' in the course of daily life. The most successful brands recognise the importance of creating an ‘innovation culture’ to develop new products and retail formats to deliver excitement to customers, and add commercial value to the business.
Visual Thinking can unlock brand potential with development solutions to maximise innovation. We design bespoke innovation events to engage your teams in original thinking, new ideas and approaches to transform store presentation and retail delivery – be it for ‘what good looks like’ or how to make it happen instore.
Our brand innovation events feature creativity sessions, inspirational visual imagery and experiential content themes, and showcase the latest trends from around the world. We even run these from stimulating international venues for maximum results, each delivered with our expert facilitation skills.
Through these we establish the conditions for a shared brand vision, focus, energy and the entrepreneurial spirit to establish confidence and ability in people to break through with new ideas and ‘land them’ successfully instore.
There are often many great ideas bubbling under the surface in an organisation but the potential to benefit from these is lost through defective methods of nurturing, adopting and cascading these internally. We explore the barriers to success, which can block brand innovation and prevent the full business benefit being secured.
Delivered in an inspirational and challenging style, these events are designed foreveryone who is responsible for store presentation, retail delivery, business development and retail marketing and communications roles.
Unlock brand potential and create an innovation culture with Visual Thinking.