Service: Brand Innovation
In today’s global economy, news and ideas travel the world in an instant. The message for companies trying to gain competitive advantage could not be clearer, innovate or die.
Working inside a company it can be difficult to come up with 'eureka! moments' in the course of daily life. The most successful brands recognise the importance of creating an ‘innovation culture’ to develop new products and retail formats to deliver excitement to customers, and add commercial value to the business.
Visual Thinking can unlock brand potential with development solutions to maximise innovation. We design bespoke innovation events to engage your teams in original thinking, new ideas and approaches to transform store presentation and retail delivery – be it for ‘what good looks like’ or how to make it happen instore.
Our brand innovation events feature creativity sessions, inspirational visual imagery and experiential content themes, and showcase the latest trends from around the world. We even run these from stimulating international venues for maximum results, each delivered with our expert facilitation skills.
Through these we establish the conditions for a shared brand vision, focus, energy and the entrepreneurial spirit to establish confidence and ability in people to break through with new ideas and ‘land them’ successfully instore.
There are often many great ideas bubbling under the surface in an organisation but the potential to benefit from these is lost through defective methods of nurturing, adopting and cascading these internally. We explore the barriers to success, which can block brand innovation and prevent the full business benefit being secured.
Delivered in an inspirational and challenging style, these events are designed foreveryone who is responsible for store presentation, retail delivery, business development and retail marketing and communications roles.
Unlock brand potential and create an innovation culture with Visual Thinking.
Case Studies:
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Client: Desarrollos Expositivos
Project: Brand Innovation - Malaga, Spain
Brief: Small shops
Organised by the City of Malaga Trade & Commerce Department, the one-day event brought together marketing professionals from London, Madrid and Barcelona, with the objective of helping Malaga’s independent retailers compete with international brands. The brief was to equip delegates with best practice VM theory, processes and skills to deliver an enhanced customer experience and improved sales performance.
Solution: Big ideas
Delivered by Visual Thinking Brand Director, Karl McKeever, the three-hour presentation included an in-depth demonstration of VM best practice principles and techniques, reinforced with visual examples. This was followed by a Q&A session from the conference delegates.
The aim was to demonstrate what good VM actually ‘looks like’ in a store environment, and drive home the potential of effective brand delivery and visual merchandising. All session content at the event was translated into Spanish in real time.
Delegates came away equipped with practical VM and retail display techniques that could be immediately applied within their businesses to enhance the customer experience and maximise sales. All delegates received a certificate of attendance.
