Service: Brand Innovation
In today’s global economy, news and ideas travel the world in an instant. The message for companies trying to gain competitive advantage could not be clearer, innovate or die.
Working inside a company it can be difficult to come up with 'eureka! moments' in the course of daily life. The most successful brands recognise the importance of creating an ‘innovation culture’ to develop new products and retail formats to deliver excitement to customers, and add commercial value to the business.
Visual Thinking can unlock brand potential with development solutions to maximise innovation. We design bespoke innovation events to engage your teams in original thinking, new ideas and approaches to transform store presentation and retail delivery – be it for ‘what good looks like’ or how to make it happen instore.
Our brand innovation events feature creativity sessions, inspirational visual imagery and experiential content themes, and showcase the latest trends from around the world. We even run these from stimulating international venues for maximum results, each delivered with our expert facilitation skills.
Through these we establish the conditions for a shared brand vision, focus, energy and the entrepreneurial spirit to establish confidence and ability in people to break through with new ideas and ‘land them’ successfully instore.
There are often many great ideas bubbling under the surface in an organisation but the potential to benefit from these is lost through defective methods of nurturing, adopting and cascading these internally. We explore the barriers to success, which can block brand innovation and prevent the full business benefit being secured.
Delivered in an inspirational and challenging style, these events are designed foreveryone who is responsible for store presentation, retail delivery, business development and retail marketing and communications roles.
Unlock brand potential and create an innovation culture with Visual Thinking.
Case Studies:
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Client: Marks and Spencer International
Project: Seasonal Trends
Brief:
Each season, Visual Thinking is engaged to visit M&S International’s worldwide retail destinations to produce a comprehensive summary of in-store visual display, product presentation, marketing and POS / POP trends. The brief includes updating and up-skilling the client’s visual management teams in the key trends being used by leading retail brands in different international markets, as well as providing supporting e-learning materials.
Solution:
Four times each year, the Visual Thinking team visits different designated international markets to indentify the ‘best of the best’ in new store concepts, retail and VM delivery and produce a summary of ‘what’s hot and what’s not’. The project involves visiting a total of 43 destinations such as New York, Barcelona, Dubai and Stockholm, and includes photographing and documenting VM concepts currently being used by key competitors of M&S International to showcase the leading retail brands and stores.
We then summarise our findings in a bespoke e-learning package which is uploaded to the M&S International intranet, including developing all artwork and written content. We have also created a dedicated blog where VM managers can offer feedback on their observations.
The exercise has provided VM managers with a unique 360 degree insight into retail trends and the VM strategies of leading global brands at the cutting-edge of the industry.
