Service: VM & Retail Learning Tools
People switch off if you don't keep hold of their attention. That's why as training and communication experts, we also produce a range of imaginative, effective and engaging new media development solutions - to complement our extensive work in printed materials.
To be clear, we’re not a production company that makes training and conference materials. Actually, it’s the opposite way around.
We apply our experience and expertise of communications and people development into a range of highly effective new media formats including CD, DVD and online learning tools. And working with the latest technologies, we can recommend and produce the most appropriate format to suit the communication objectives i.e. large audience, group sessions, solo interactive and online learning.
In the hands of award-winning directors, producers and writers, you’ll get great communications results. The content is developed to suit the brand, message and tone required, e.g. drama, reality TV, factual, situational, comedy. Personalities or company presenters can be included to strengthen the message and help tell the story.
Whether produced as stand-alone or as part of a complete training solution, our uniquely branded materials offer flexibility, effectiveness and value for money.
Use at any time and for any purpose - store presentation and VM, new retail policy implementation, product launches and company conferences, service training and overall better brand delivery... The list of potential applications are endless.
Overall, you achieve communications consistency, with no drop-off in the effectiveness and understanding of the message.
New media communication tools. See, think and act differently.
Case Studies:
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Client: M&S
Project: VM Learning Tools
Brief: The Look
Marks and Spencer were embarking on a major drive to improve store presentation and wanted Visual Thinking to be involved. The scale of the project was vast, with tough timescales and high expectations. Our brief was to help establish effective and consistently applied store standards across the group and to provide store teams with a foundation of clear, effective and consistent policy tools to enable better implementation of the M&S ‘look’ in-store.
Solution: Corporate VM Toolkits
Visual Thinking was faced with a major challenge, considering the breadth of the product ranges, variety of store types, fixture variants and sheer number of people involved. Working with key people in the M&S product and visual teams, Visual Thinking designed a simple and innovative, component-based communication tool kit which included VM policy cards, video / DVD content and supporting documentation. It offered maximum versatility, flexibility and cost effectiveness to the business. To help people use the kits, training aids were developed for store teams and to support senior management visits.
Following a careful trial, feedback was extremely positive and confirmed ‘The Look's’ success. People in stores loved working with it, finding the materials quick, easy and effective to use. Most importantly, the programme achieved its objectives, as well as providing a range of other valuable commercial benefits.
In just twelve weeks, Visual Thinking designed, documented, visualised and produced over 550 policy cards and almost 3,000 tool kits across five different business units, including support and overall project management. Working alongside the M&S team, Visual Thinking delivered an outstanding end result, on budget and, crucially for the business, at the exact time it was most needed.
