Service: VM & Retail Policy Development
In retail, presentation is everything.
Are your stores easy and enjoyable to shop? Are products presented efficiently to maximise retail space, fixtures and equipment and their sales potential? Are new retail concepts living up to sales expectations and maximising good return on investment.
If not, you should be talking to us to develop better looking, better performing stores.
Whether working with your in-house store designers and VM teams, or collaborating with partner agencies and suppliers, we can create new presentation solutions that raise brand standards, promote products more effectively, improve sales and increase brand performance.
With the right balance of commercial and creative thinking we deliver innovative and effective 'best in class' store presentation solutions - incorporating industry leading retail practices and benchmark standards.
Our consultants are highly experienced, extensively travelled and right up to date with the latest consumer, product and lifestyle trends. We have a vast knowledge of store presentation topics, gained from years of experience working in all retail market sectors.
Recent clients include companies from the following sectors; fashion and accessories, homewares, grocery and general merchandise retailers including; consumer electronics, giftware, leisure and entertainment categories.
Our services include:
Retail design advice.
Space & store layout planning.
Store equipment optimisation.
VM policy development, including merchandise presentation & creative display.
Looks great, feels right and sells more.
Case Studies:
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Client: MS Retail - Kuwait
Project: VM Policy Development - Baroue
Brief: A Winning Team
Visual Thinking is proud to have been involved with the launch of Baroue, the award winning kids destination store in Kuwait.
When approached about aspects of VM policy development to support this new brand concept, we had little idea our final role and involvement would be so all encompassing.
Solution: Merchandising Support
Ultimately, selected as VM Development partner, we produced everything needed to support the opening and sustainability of VM in the business.
This included the design, development and production of detailed product planograms, VM training for the retail team, and providing a team of sixteen people to deliver onsite practical merchandising support to open the first store.
As a brand without existing stores, it needed special ways of working to deliver the objectives agreed. It meant collaborating ‘virtually’ with people in different countries and time zones to get things done, on time, to agreed standards, and on budget. It’s where our experience and in-house resources counted.
It’s just one of the many successful VM development and retail communications projects we have completed for brands in diverse markets from North America to New Zealand and places in between.Category Winner - ‘Innovative Format of the Year 2008’.
World Retail Awards, Barcelona.
