Service: VM & Retail Policy Development
In retail, presentation is everything.
Are your stores easy and enjoyable to shop? Are products presented efficiently to maximise retail space, fixtures and equipment and their sales potential? Are new retail concepts living up to sales expectations and maximising good return on investment.
If not, you should be talking to us to develop better looking, better performing stores.
Whether working with your in-house store designers and VM teams, or collaborating with partner agencies and suppliers, we can create new presentation solutions that raise brand standards, promote products more effectively, improve sales and increase brand performance.
With the right balance of commercial and creative thinking we deliver innovative and effective 'best in class' store presentation solutions - incorporating industry leading retail practices and benchmark standards.
Our consultants are highly experienced, extensively travelled and right up to date with the latest consumer, product and lifestyle trends. We have a vast knowledge of store presentation topics, gained from years of experience working in all retail market sectors.
Recent clients include companies from the following sectors; fashion and accessories, homewares, grocery and general merchandise retailers including; consumer electronics, giftware, leisure and entertainment categories.
Our services include:
Retail design advice.
Space & store layout planning.
Store equipment optimisation.
VM policy development, including merchandise presentation & creative display.
Looks great, feels right and sells more.
Case Studies:
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Client: The Warehouse
Project: VM Innovation - Te Rapa, New Zealand
Brief: On top
The Warehouse approached Visual Thinking to develop improved VM principles and retail execution for its new store opening in Auckland, New Zealand. This was the company’s biggest ever store and the first of a new generation of outlet, featuring a more aspirational, quality-driven approach. Categories included bedding, bath goods, home accessories and cook shop.
Solution: Down under
Working onsite for 30 days, two Visual Thinking Consultants conducted a review of existing general merchandising, VM and retail principles in a variety of company stores. They then presented recommendations for improvements in the use of store equipment and space, retail methods and supporting tools such as POS and marketing materials. This included the introduction of category principles to demonstrate a ‘good, better and best’ product segmentation hierarchy and the development of a new VM policy framework for selected GM categories.
All recommendations were supported by written and photographic documentation to record the changes for future inclusion in company layout guidelines. Following a senior management review of the improvements, the client reports significant sales increases within the targeted categories, and the new principles have since been implemented in all new stores and across the estate.
