Service: VM & Retail Policy Development
In retail, presentation is everything.
Are your stores easy and enjoyable to shop? Are products presented efficiently to maximise retail space, fixtures and equipment and their sales potential? Are new retail concepts living up to sales expectations and maximising good return on investment.
If not, you should be talking to us to develop better looking, better performing stores.
Whether working with your in-house store designers and VM teams, or collaborating with partner agencies and suppliers, we can create new presentation solutions that raise brand standards, promote products more effectively, improve sales and increase brand performance.
With the right balance of commercial and creative thinking we deliver innovative and effective 'best in class' store presentation solutions - incorporating industry leading retail practices and benchmark standards.
Our consultants are highly experienced, extensively travelled and right up to date with the latest consumer, product and lifestyle trends. We have a vast knowledge of store presentation topics, gained from years of experience working in all retail market sectors.
Recent clients include companies from the following sectors; fashion and accessories, homewares, grocery and general merchandise retailers including; consumer electronics, giftware, leisure and entertainment categories.
Our services include:
Retail design advice.
Space & store layout planning.
Store equipment optimisation.
VM policy development, including merchandise presentation & creative display.
Looks great, feels right and sells more.
Case Studies:
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Client: Tie Rack
Project: VM Policy Development
Brief: VM - All tied up!
Profitable retailing is about responding to and adapting to change. A key part of this is ensuring merchandising methods are up-to-date and work hard to maximise selling opportunities instore.
Tie Rack has recently completed the first stage of a major store refurbishment programme. This has seen a smart, new retail concept being introduced in some of its stores.
As part of this, Visual Thinking were asked to review the store concept and advise how retail space, merchandising techniques and POS could be further optimised within the new look outlets.
Solution: Improve product handling and overall look
After assessing the current VM methods used, we presented a range of simple and effective, low cost solutions to improve product handling, space productivity and the overall look instore.
After a successful trial period, our recommendations are now being incorporated into further rollout of the concept and into all other stores across the company.
It’s an example of how Visual Thinking can provide valuable support in the store design process. Ensuring new capital spending delivers the most effective visual and commercial results to maximise return on investment.
