Service: VM & Retail Policy Development
In retail, presentation is everything.
Are your stores easy and enjoyable to shop? Are products presented efficiently to maximise retail space, fixtures and equipment and their sales potential? Are new retail concepts living up to sales expectations and maximising good return on investment.
If not, you should be talking to us to develop better looking, better performing stores.
Whether working with your in-house store designers and VM teams, or collaborating with partner agencies and suppliers, we can create new presentation solutions that raise brand standards, promote products more effectively, improve sales and increase brand performance.
With the right balance of commercial and creative thinking we deliver innovative and effective 'best in class' store presentation solutions - incorporating industry leading retail practices and benchmark standards.
Our consultants are highly experienced, extensively travelled and right up to date with the latest consumer, product and lifestyle trends. We have a vast knowledge of store presentation topics, gained from years of experience working in all retail market sectors.
Recent clients include companies from the following sectors; fashion and accessories, homewares, grocery and general merchandise retailers including; consumer electronics, giftware, leisure and entertainment categories.
Our services include:
Retail design advice.
Space & store layout planning.
Store equipment optimisation.
VM policy development, including merchandise presentation & creative display.
Looks great, feels right and sells more.
Case Studies:
-
Client: Waterstone's
Project: VM Policy Development - Top 20 Revitalisation
Brief:
Waterstones’ top 20 cash taking stores in the business were to be refurbished with new branding, till points, seating and other improvements to revitalise the customer experience following our brand audit report. Visual thinking’s role was to provide practical visual merchandising support and onsite coaching to store managers and designated staff.
Solution:
Working alongside HMV’s head of visual operations, the Visual Thinking team proposed the introduction of a number of new features for implementing improved window display and product presentation techniques. Innovations included new layouts for book tables, book charts, window displays, feature bays, floor layouts, new seating and the introduction of retail product concessions such as Paperchase outlets.
The changes were implemented throughout the selected stores over a period of three months. As well as delivering practical hands-on support to install the improved displays, the Visual Thinking team coach store staff on how to get the best from the changes.
