Service: VM & Retail Policy Manuals
It’s a fact that well designed retail policy information leads to better brand delivery instore. But how can you get materials that really do the business?
Easy, give the brief to us. We are retail communications experts.
With an in-depth knowledge and a proven track record in meeting the diverse communication needs of many corporate retail clients, we know retail reading matters.
We produce everything from company policy documentation (VM, store operations & customer service content), to reference manuals, to training support tools and seasonal launch materials.
We’ll come up with an effective format and branded creative design and develop the message with user-friendly retail language. With an emphasis on visual led content, the result will be clarity and consistency of message for the most effective retail implementation.
We offer a full service including original format development, content development, copy writing through to final print production and store distribution. And with global project briefs, translation needs can be taken care of by us too.
Through effective project management, we'll maximise your budgets and in-house resources andproduce great value communications that will quickly and effectively get your store teams up to speed.
Better retail communications. Making retail reading matter.
Case Studies:
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Client: Capital Hair & Beauty
Project: Retail Standards Manual
Brief:
Capital Hair & Beauty appointed Visual Thinking to deliver an integrated project to bring high street retail standards into their business. The client is a long-established wholesaler of salon supplies to the hairdressing and beauty trade. The management team recognised that if the business was to grow, it required an injection of new thinking to help develop, reorganise and equip its trade centre teams with the skills to manage their businesses more aesthetically and effectively.
As a sector in general, trade wholesalers have been slow to adopt visual merchandising and presentation as a business development tool. However, the few business to have embraced VM best practice, such as Macros and Costco (i.e. major corporations), have done so with outstanding success.
Solution:
Visual Thinking conducted a comprehensive review of the organisation including store layout planning, product presentation, promotional activity and setup, as well all aspects of back-of-house such as stock room setup, office space, customer and staff facilities. The brief included developing key working documents including an Operational Policy, Store and VM Principles and a Standards Manual.
The project was coordinated and led by Visual Thinking with implementation by the client teams, allowing them to take ownership of the project and embed the new working practices throughout the culture of the organisation.
Capital Hair & Beauty is now better equipped to enjoy growth within its sector and provide a superior trade shopping experience compared with their wholesale competitors. Following tests of the new working practices, a trial store was 40% ahead of sales week-on-week versus control stores!
