Service: VM & Retail Policy Manuals
It’s a fact that well designed retail policy information leads to better brand delivery instore. But how can you get materials that really do the business?
Easy, give the brief to us. We are retail communications experts.
With an in-depth knowledge and a proven track record in meeting the diverse communication needs of many corporate retail clients, we know retail reading matters.
We produce everything from company policy documentation (VM, store operations & customer service content), to reference manuals, to training support tools and seasonal launch materials.
We’ll come up with an effective format and branded creative design and develop the message with user-friendly retail language. With an emphasis on visual led content, the result will be clarity and consistency of message for the most effective retail implementation.
We offer a full service including original format development, content development, copy writing through to final print production and store distribution. And with global project briefs, translation needs can be taken care of by us too.
Through effective project management, we'll maximise your budgets and in-house resources andproduce great value communications that will quickly and effectively get your store teams up to speed.
Better retail communications. Making retail reading matter.
Case Studies:
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Client: Hamleys
Project: Visual Display Guide
Brief:
Hamley’s approached Visual Thinking to develop a VM tool for their store teams to help them implement and manage ‘best practice’ visual merchandising and retail standards throughout their UK and international stores. Our brief was to develop detailed VM policy guidelines for how to present different product categories within the companies varied store portfolio; from the smallest airport terminal outlet to the world renowned, Regent Street, London flagship store.
Solution:
Working in collaboration with the Hamley’s VM and HR Teams, Visual Thinking developed and produced a comprehensive visual display guide for use by store-based management and sales teams.
Designed in a versatile printed document format, it has the ability to be shared online, downloading and printing the page content instore. It is developed in a user-friendly “show and tell” format with step-by-step instructions. The concise and useful text is supported by detailed colour photography and graphic illustrations to communicate the policy content. Content topics cover all aspects of store and product presentation including; retail space and layouts, using fixtures and equipment, VM techniques, product demonstration, impact feature displays and how to maximise the use of POS, signage and branding.The project was delivered on time, within budget and to the agreed client brief. The new guide has been enthusiastically received and will be used as a valuable tool to enhance the customer experience instore and to drive sales performance with high standards of VM.
Hamley’s now have a valuable tool to implement consistent, high standards of brand delivery and VM across its retail estate and a product to satisfy the different learning needs of its store teams.
