Service: VM & Retail Policy Manuals
It’s a fact that well designed retail policy information leads to better brand delivery instore. But how can you get materials that really do the business?
Easy, give the brief to us. We are retail communications experts.
With an in-depth knowledge and a proven track record in meeting the diverse communication needs of many corporate retail clients, we know retail reading matters.
We produce everything from company policy documentation (VM, store operations & customer service content), to reference manuals, to training support tools and seasonal launch materials.
We’ll come up with an effective format and branded creative design and develop the message with user-friendly retail language. With an emphasis on visual led content, the result will be clarity and consistency of message for the most effective retail implementation.
We offer a full service including original format development, content development, copy writing through to final print production and store distribution. And with global project briefs, translation needs can be taken care of by us too.
Through effective project management, we'll maximise your budgets and in-house resources andproduce great value communications that will quickly and effectively get your store teams up to speed.
Better retail communications. Making retail reading matter.
Case Studies:
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Client: John Lewis
Project: Branch VM Manual
Brief: Preparing to grow
Delivering the highest standards of store presentation is a key part of the John Lewis brand proposition. It’s one reason why they are so admired by their customers and respected within the retail industry. Recently, Visual Thinking was asked to review their branch presentation guidelines, and to develop new VM materials and training tools to improve the support provided for their branch teams.
Solution: Tools for the job
We reviewed all existing VM materials, and compiled a series of recommendations for improving the effectiveness and standards of product presentation, display and operational activities instore. To introduce the changes, we produced the Nuts & Bolts, a comprehensive branch operations manual. With detailed images and information, it has replaced all previous VM documents used. An intranet version also provides the content to office-based personnel to improve policy implementation across the business. To support the launch, we developed a training plan that was implemented by an internal team to maximise the established branch structures and working relationships. Since its introduction, the Nuts & Bolts project has been a great success. It means new stores are better equipped to deliver a consistent and effective application of VM policy and store teams in existing branches can raise the bar further, to improve the sector leading standards which John Lewis is proudly known for.
