Service: VM & Retail Policy Manuals
It’s a fact that well designed retail policy information leads to better brand delivery instore. But how can you get materials that really do the business?
Easy, give the brief to us. We are retail communications experts.
With an in-depth knowledge and a proven track record in meeting the diverse communication needs of many corporate retail clients, we know retail reading matters.
We produce everything from company policy documentation (VM, store operations & customer service content), to reference manuals, to training support tools and seasonal launch materials.
We’ll come up with an effective format and branded creative design and develop the message with user-friendly retail language. With an emphasis on visual led content, the result will be clarity and consistency of message for the most effective retail implementation.
We offer a full service including original format development, content development, copy writing through to final print production and store distribution. And with global project briefs, translation needs can be taken care of by us too.
Through effective project management, we'll maximise your budgets and in-house resources andproduce great value communications that will quickly and effectively get your store teams up to speed.
Better retail communications. Making retail reading matter.
Case Studies:
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Client: Sainsbury's
Project: TU Clothing - Seasonal Guidelines
Brief: Team Communication
Sainsbury’s know that to profit from selling fashion clothing, their stores must look and feel great, and be expertly managed too.
It’s why they gear up their retail teams each season with the latest information on products, customer service and retail operations, to help people deliver great store performance instore.
After supporting the launch of Sainsbury’s TU clothing brand, Visual Thinking were asked to develop retail communications materials that would increase the capability of managers and colleagues working in the clothing departments.
Solution: A Stylish Performance
We designed inspiring team sessions with effective learning materials. These included a dynamic new seasons product DVD, featuring visually rich, informative content, designed to deliver the message with impact, energy and clarity. This was supplemented by a new daily diary highlighting the key actions and issues for follow through by clothing colleagues working in the department.
Colleague feedback was really positive, and big increases in department performance reflected the improvements made in how the new seasons products were presented, sold and managed instore.
Sainsbury’s consider its new way of thinking as more than just a passing fashion; it’s now a key seasonal tool to help the company achieve its ambitious growth strategy for the TU clothing brand.
