Service: VM & Retail Policy Manuals
It’s a fact that well designed retail policy information leads to better brand delivery instore. But how can you get materials that really do the business?
Easy, give the brief to us. We are retail communications experts.
With an in-depth knowledge and a proven track record in meeting the diverse communication needs of many corporate retail clients, we know retail reading matters.
We produce everything from company policy documentation (VM, store operations & customer service content), to reference manuals, to training support tools and seasonal launch materials.
We’ll come up with an effective format and branded creative design and develop the message with user-friendly retail language. With an emphasis on visual led content, the result will be clarity and consistency of message for the most effective retail implementation.
We offer a full service including original format development, content development, copy writing through to final print production and store distribution. And with global project briefs, translation needs can be taken care of by us too.
Through effective project management, we'll maximise your budgets and in-house resources andproduce great value communications that will quickly and effectively get your store teams up to speed.
Better retail communications. Making retail reading matter.
Case Studies:
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Client: The Disney Store
Project: VM Manual
Brief:
Visual Thinking was approached by The Disney Store Europe to produce a new visual merchandising manual for each of its three current store formats. Developed for store managers and the Head Office team, the brief was to identify gaps in existing VM policy and develop updated policy content.
The new manual needed to demonstrate core principles that could be applied within all product categories, i.e. a complete VM learning tool, and not just ‘follow the pictures’ instructions.
Solution:
The Visual Thinking team started by conducting research visits to each store concept to identify and document the Disney Store VM and retail guidelines, rules and standards.
This enabled the team to develop a generic set of VM principles and techniques, which was to form the basis of the manual. The team then went on to develop the variants of the hardcopy information, which included copywriting, page design, and drawings. The preference was for line illustrations over VM photography, as they were less likely to become out of date, and therefore avoid expensive and complex seasonal updating.
Delivered over a nine-month period, content for all three manuals was completed and tested with end-user groups, prior to handover to Disney for final production and translation into European markets. Visual Thinking also provided training for the Disney VM Team in the use of the InDesign PC package, enabling them to update future content, maximising future value from the project.
