Service: VM Training & Development
Unlock the potential of your people and develop the potential of your store teams for outstanding retail brand delivery. A well-trained and motivated workforce is proven to have a measurable impact on in-store customer experience. But not all retail VM training and development providers are the same.
Unlike generalist trainers, our qualified experts have unparalleled knowledge of this highly specialised area of retail VM training. Visual Thinking is trusted by some of the world’s best-known brands to develop their store teams in VM. Our delivery goes far beyond the scope of conventional task-based training; we equip your people with the knowledge, skills and behaviours to seize and maintain the leading creative and technical edge in a highly competitive retail marketplace. We provide many types of VM training and development, from store presentation, visual merchandising and creative display, through to all aspects of brand development, retail brand delivery and brand management.
We deliver this through a range of innovative and stimulating bespoke learning experiences such as group workshops, self-learn training packages, train-the-trainer, large-scale company events and one-to-one coaching for senior managers. Our programmes deliver quantifiable results to make a visible difference to retail brand delivery and sales performance in-store.
Expert VM training and development, exceptional performance improvement.
Case Studies:
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Client: Continuum Group
Project: VM Development & Retail Training
Brief: Great days out
Visual Thinking was commissioned to provide VM training for retail outlets within the Continuum Group’s visitor attractions, to improve commercial performance. The delegates comprised attraction store managers from Oxford Castle, The Real Marys King’s Close, Kent Life, Spinnaker Tower and The Canterbury Tales.
Solution: Excellence instore
Delivered at one of the group’s retail outlets, the two-day programme combined both theoretical and practical merchandising training, including fixture and product placement and interactive tabletop activities. The delegates are now more confident in their VM roles, and have acquired new practical skills for improving store and fixture placement and presentation techniques. Following the training, the client has tracked a higher visitor spend per head and has seen improved sales across all retail outlets.
‘It was fabulous – 10/10’
‘Credible, enthusiastic trainer, challenging but very rewarding’
‘Loved the whole experience, best course yet’
