Service: VM Training & Development
Unlock the potential of your people and develop the potential of your store teams for outstanding retail brand delivery. A well-trained and motivated workforce is proven to have a measurable impact on in-store customer experience. But not all retail VM training and development providers are the same.
Unlike generalist trainers, our qualified experts have unparalleled knowledge of this highly specialised area of retail VM training. Visual Thinking is trusted by some of the world’s best-known brands to develop their store teams in VM. Our delivery goes far beyond the scope of conventional task-based training; we equip your people with the knowledge, skills and behaviours to seize and maintain the leading creative and technical edge in a highly competitive retail marketplace. We provide many types of VM training and development, from store presentation, visual merchandising and creative display, through to all aspects of brand development, retail brand delivery and brand management.
We deliver this through a range of innovative and stimulating bespoke learning experiences such as group workshops, self-learn training packages, train-the-trainer, large-scale company events and one-to-one coaching for senior managers. Our programmes deliver quantifiable results to make a visible difference to retail brand delivery and sales performance in-store.
Expert VM training and development, exceptional performance improvement.
Client: Mamas & Papas
Project: VM Training & Development
Brief: Visual Merchandising Academy
The client appointed Visual Thinking to develop the format and content for a new ‘Visual Merchandising Academy’. The brief was to equip the M&P UK VM and retail field management team with the knowledge, skills and processes to implement and manage best practice product presentation across their store network. The business had developed its VM and operational teams independently of each other, and there was now a need to bring everyone up to the same level of knowledge and develop a coherent, company-wide VM training strategy.
Solution: Programme of training modules
Visual Thinking designed and delivered a programme incorporating nine unique VM retail training modules covering all aspects of best practice in VM, store presentation, materials development and production. Delivery included facilitated group and one-to-one coaching sessions and ‘train the trainer’ workshops. The Visual Thinking in-house team also designed and developed a comprehensive range of supporting training materials, with versions formatted for both in-store print production and online learning, and produced in the Mamas and Papas brand style.
Initial feedback for the programme has been extremely positive. The formation of the Visual Merchandising Academy has effectively ‘raised the bar’ for Mamas & Papas’ visual merchandising, and equipped travelling VM teams with the skills and confidence to deliver effective VM training, coaching and development in-store.
The Mamas & Papas ‘Centre of Excellence’ programme is just one of many examples of Visual Thinking’s proven track record in effective VM training and coaching, providing their retail people with the right knowledge and skills to succeed.