Visual brand audit

Leading brands know that more effective store presentation makes for better retail performance. But how do you know if your visual merchandising and service is up to the mark?

That’s where getting our expert assessment and in-depth analysis on your brand and visual merchandising delivery can provide the answers you need for more effective long-term VM development strategy. As pioneers and market leaders in this specialist research field, our global experience, expertise and client service is unrivalled.

Our visual brand audits offer an integrated, multi-disciplined approach and provide authoritative feedback on what’s happening instore and explain the reasons why. We research all aspects of retail brand delivery, including all aspects of store presentation and VM, retail operations and team development.

Our visual audits are used to support a wide range of brand delivery objectives, including; checking the quality, effectiveness and standards of brand delivery, or to assess and feedback the status of delivery consistency. However, for many brands the feedback obtained plays a central role in future VM and Retail Operations improvement strategies.

We have an enviable reputation for detailed and accurate reporting, candid objective feedback and have course, expert analysis. And, unlike basic mystery shopping activities that can still leave unanswered questions, our visual brand audits offer in-depth retail critiques, which provide clarity on all the essential issues to maximise effective decision-making.

Using a range of highly effective information gathering techniques, we collect both qualitative and quantitative measurement data including; text based findings, statistical measurement and photography. This is comprehensively compiled into fully detailed summary management reports for client feedback. We can also provide summary information in online formats to cascade information quickly and effectively across an organisation to maximise the value of the information gained.

Visual brand audits. Valuable insight and trusted advice.