Counter Culture 4

Retail invites creative thinkers. We celebrate the art of thinking differently to turn heads and drive sales instore.


Counter Culture is our free digital retail magazine, providing retail marketing professionals with insight, analysis and opinion to help transform retail performance.

Inside this issue:

  • What are set to be the hot trends in 2017?
  • The new supermarkets impressing in Mexico
  • Nurturing a creative instore culture, at every level
  • How engaging learning improves team performance
  • Brexit: Our nation’s shopkeepers prepare for change


The expressive theme of creativity is both a big and hot topic, one that has the ability to stop people in their tracks by offering something new or providing solutions for a better life. Threaded throughout this issue, we consider the type of spontaneous ‘everyday genius’ that makes a visible difference to brand experiences instore.



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