Trend Briefing

Analysing the Christmas shopping behaviours and experiences of UK mums using Click and Collect.


Inside this briefing:

  • The best retailers for Click and Collect
  • The popularity of online ordering explained
  • Do Click and Collect better instore
  • Click and Collect services in review


Retailers need to pay attention to the customer experience, in all its forms, blending online, instore and Click and Collect services more effectively. For this briefing we surveyed 176 UK mums on how and where they planned to shop Click and Collect and, most importantly, their customer experiences of doing so.

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