Everyday, made exceptional

Rejuvenating store performance. Focused. Effective. Immediate.

Insight & Policy

We help retailers to create the right conditions for achieving excellence in store presentation - in every store, every day. From detailed analysis of current store standards to focused insight and effective policy development. All designed to improve retail implementation and make stores easier and more enjoyable to shop for customers.

Retail Analysis

We use store visits, visual evidence, and analytics to provide direction and inform decision-making – giving retailers an unbiased view on the issues affecting the customer experience, team performance, retail operations, and visual merchandising.

VM Policy Development

Define clear brand policies that a retailer needs to transform the shopper experience across every store retail touchpoint. We develop brand guidelines for real-world implementation, creating store-ready retail policies to improve commercial performance.

Consistent Standards

Achieve leading retail standards instore through clear communication. We create the guidelines, tools, and communication a retailer needs to rollout and embed retail best practice. From instore manuals to engaging training materials and intuitive apps, we provide the means to deliver consistent brand delivery, and improve instore results.

VM Training

Using our deep understanding of retail training, coaching and learning tools, we create the conditions and behaviours needed at every level to deliver meaningful change instore. By documenting and articulating essential instore strategy until it becomes a way of life, we help build processes, knowledge, skills, and value for the business.

Embed Change

Shape brand culture and inspire employees around a brand’s proposition. We focus on permanent change – getting retail teams to buy in to the importance of achieving retail excellence in every store, every day, and their individual roles in meeting the needs of the brand and customers instore.


compliance instore

VM Capability Development

We provide retail and VM training that fulfils the potential of both people and brand strategy. From capturing hearts and minds that supports changes in instore culture, to developing the practical hands-on VM skills store teams need to deliver retail implementation effectively and consistently.

Retail Comms

Put best practice at the fingertips of your stores teams. Guiding them on how to apply VM policy effectively and consistently. From VM do's and don'ts to the all-important need-to-knows for general daily setup. When done well, and fully supported, effective VM Communication tools will ensure that everyone knows what to do, how to do it, and why it matters.

VM Guidelines

We plan, develop and produce communication tools and content that speaks to retail teams at all levels – cascading processes, responsibilities, and actions to deliver effective and consistent brand experiences across every touchpoint.

New Look best practice guidelines

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Digital Tools

Create powerful digital solutions that aid team development and improve operational efficiency, ranging from online training to interactive real-time apps. Every solution is crafted for specific brand needs, delivering engaging user experiences that support best practice retail implementation, seamlessly and consistently.

Digital VM App - Global Excellence

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Measurable Change

Ensure instore strategy is delivering the performance you demand. We demonstrate the true business impact of your investment with clear KPI and ROI measures, providing insight into the measurable changes taking place instore – improvements in team engagement, operational effectiveness, and the shopper experience.


sales uplift