Build the foundations for instore success. Visual Thinking specialises in services that transform retail productivity. From identifying the challenges and defining store presentation, through to team engagement, implementation and beyond. We create opportunities for retailers to deliver positive changes in brand culture, instore operations and the shopper experience.
We use store visits, visual evidence, and analytics to provide direction and inform decision-making – giving retailers an unbiased view on the issues affecting the customer experience, team performance, retail operations, and visual merchandising.
VM Policy Development
Define clear brand policies that a retailer needs to transform the shopper experience across every store retail touchpoint. We develop brand guidelines for real-world implementation, creating store-ready retail policies to improve commercial performance.
Achieve leading retail standards instore through clear communication. We create the guidelines, tools, and communication a retailer needs to rollout and embed retail best practice. From instore manuals to engaging training materials and intuitive apps, we provide the means to deliver consistent brand delivery, and improve instore results.
Shape brand culture and inspire employees around a brand’s proposition. We focus on permanent change – getting retail teams to buy in to the importance of achieving retail excellence in every store, every day, and their individual roles in meeting the needs of the brand and customers instore.
VM Capability Development
We provide retail and VM training that fulfils the potential of both people and brand strategy. From capturing hearts and minds that supports changes in instore culture, to developing the practical hands-on VM skills store teams need to deliver retail implementation effectively and consistently.
We plan, develop and produce communication tools and content that speaks to retail teams at all levels – cascading processes, responsibilities, and actions to deliver effective and consistent brand experiences across every touchpoint.
Create powerful digital solutions that aid team development and improve operational efficiency, ranging from online training to interactive real-time apps. Every solution is crafted for specific brand needs, delivering engaging user experiences that support best practice retail implementation, seamlessly and consistently.
Ensure instore strategy is delivering the performance you demand. We demonstrate the true business impact of your investment with clear KPI and ROI measures, providing insight into the measurable changes taking place instore – improvements in team engagement, operational effectiveness, and the shopper experience.