These are tough times for fashion brands. Should more focus be placed on restoring great shopkeeping? Certainly. Should there be a better balance between physical stores and online? Most definitely.
Going back to basics might not be seen as fashionable. But this is no transient trend. So what can retailers do to deliver immediate, quick-win, cost-effective improvements that take stores from the ordinary to the exceptional?
In our fashion special, we explore the importance of listening to your instincts and reconsidering those previously trusted priorities and principles for retail success.
Inside you’ll find inspiring stories of improved retail performance.