Insight redefines Prestige beauty experience
Overview
Unilever was keen to gain insight and new thinking to cement their premium position in the retail space—all while staying true to their brand and target audiences.
Our detailed brand-wide review of current retail execution was designed to shape the future of its in-store beauty spaces.
Using the in-depth insight gained during our work, the senior team within Unilever Prestige is now more informed than ever on what is needed to improve the brand experience and deliver a leadership VM position, within this highly competitive sector.
Key Numbers
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+30
Detailed store reviews
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3
Weeks project turnaround
Solution
We visited more than 30 store locations—a detailed review of the beauty retail experience, VM principles and service features for each Unilever Prestige brand.
Different spaces. Different shoppers. Different challenges.
We also researched the latest beauty retail consumer trends to identify what would likely shape future shoppers habits.
There were competitor brand reviews too, to see how well its existing customer experience stacked up.
Results
Turning insight into action, we provided a comprehensive playback session to the senior leadership team.
It saw us identify key development opportunities that could deliver visible benefits to in-store presentation, team engagement and the overall customer experience.
Ultimately, providing a glimpse into what it really means to deliver best practice in an approachable yet premium way, to rejuvenate retail performance.
