Insight redefines Prestige beauty experience
Overview
Unilever was keen to gain insight and new thinking to cement their premium position in the retail space—all while staying true to their brand and target audiences.
As part of plans to reshape the future of its in-store beauty spaces, we delivered a brand-wide review of current retail execution within Unilever Prestige brands, and competitor analysis.
Using the in-depth insight gained during our work, the senior team within Unilever Prestige is now more informed than ever on what is needed to improve the brand experience and deliver a leadership VM position, within this highly competitive sector.
Key Numbers
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+30
Detailed store reviews
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3
Weeks project turnaround
Solution
We visited more than 30 store locations—a detailed review of the beauty retail experience, VM principles and service features for each Unilever Prestige brand.
Different spaces. Different shoppers. Different challenges.
We also looked at how competitor in-store experiences measured up. Along with how the latest beauty retail consumer trends to identify would likely shape future shopper habits.
Results
Turning insight into action, we provided a comprehensive playback session to the senior leadership team.
It saw us identify key development opportunities that could deliver visible benefits to in-store presentation, team engagement and the overall customer experience.
Combined, our insight provided clear focus around the steps needed to deliver retail visual excellence for Unilever Prestige brands.
