Visual operations focus transforms Monsoon


Senior decision makers at fashion retailer Monsoon Accessorize wanted to bring about change in-store.

That meant reimagining visual operations to deliver improvements in retail basics.

The retailer worked with Visual Thinking to raise the bar of visual operations, and the customer experience, at its 450 stores across the UK—all designed to show Monsoon stores at their best.

Key Numbers

  • 2300

    Retail store teams developed

  • 450

    Nationwide UK Store Rollout


The journey to change began with a detailed review of selected Monsoon stores. We then shared a true and honest picture of the current store experience, and a number of immediate solutions to better promote key trend ranges and improve retail standards.

Next, we launched the “Signature Store Standards” program. Its purpose: inject newness, turn complexity into simplicity, and achieve visual operations excellence, in every store—every day.


We gave Monsoon store teams everything they needed to start seeing, thinking and acting differently. Just the essentials: nothing more, nothing less.

Accurate and detailed guidance on visual operations priorities. Easy to follow do’s and don’ts—all in one place.

The result was a true transformation, which saw both senior leaders and retail teams quickly grasp how to manage the look, and deliver it right first time, every time.


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