Tech innovation builds O2 store compliance


Leading UK telco retailer O2 is at the forefront of technology. It knew it needed to think differently to improve compliance with retail policy across hundreds of its stores.

We helped O2 to simplify core processes, increase team productivity, and eliminate longstanding compliance issues across its store network.

By integrating our innovative digital tool within the business, O2 can now put key information at the fingertips of colleagues, at every level.

Key Numbers

  • 6950

    Retail Colleagues Engaged

  • 96%

    Daily In-store Compliance



Updating stores on daily operational in-store tasks used to be time consuming, and lacked visibility.

With our custom digital tool, store teams can securely review daily operational checklists, key policy guidance, and record progress updates back to central head office teams.

This allows access to data on individual daily store compliance against established retail KPIs, alerts on key issues, and enables them to see the complete picture.


Every day, O2 uses our ‘Love What You Do’ digital tool to ensure it keeps its store colleagues and head office teams truly connected.

In the first year since using the digital tool, O2 saw a 32% rise in compliance across their retail network. And with data at its fingertips, head office teams can see what action needs to be taken, there and then.

Its business impact was underlined by success in the Retail Systems Awards as an ‘In-store Innovation of the Year’.

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It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

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