Premium VM elevates Triumph clothing in-store


Triumph was on a journey to create a premium lifestyle retail experience and grow sales of its Clothing and Accessories.

Representing a significant gear change for this iconic motorcycle brand, Triumph engaged our team of VM experts.

Together, we helped the business to keep its VM function lean and agile, focus minds and quickly build momentum—delivering maximum value from their overall project budget.

Key Numbers

  • +132%

    Uplift in clothing & accessories sales

  • +31%

    Customer dwell time Increase


Our first step was to establish new VM policies. Placing an emphasis on the basics of retail merchandising and speed of implementation.

We also identified the ‘quick wins’ for improving brand and VM presentation, and adapted existing retail layouts to make them work harder.

Finally, we considered how to make these new VM policies accessible to all. Easy to understand and implement—eliminating the need for highly specialist skills within dealership teams.


Our work helped to drive better in-store presentation across its dealer network. Easy to execute and manage, even on a global scale.

Triumph dealerships are now fully supported with the correct tools, policies, and procedures so they can deliver great VM, daily.

The result is dealer teams that are fully engaged, equipped and bursting with pride in seeing a ‘job well done’.

Let’s Talk

It takes bold moves to stay ahead.
We work with senior retail leaders who want to tackle poor store performance, not hide from it.

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