I’ve worked in the industry for 18 years, in the fashion, general merchandise and travel sectors. As Lead Retail Specialist, I manage key client accounts. You’ll constantly find me at the heart of our major in-store change programs, helping clients to connect the dots between strategy and implementation. I’m also actively involved in developing new business, talking to new and existing clients about exciting opportunities to partner together – encouraging them to think differently, be brave and deliver change with purpose.

My past roles within John Lewis and Marks & Spencer underpin my belief that effective visual operations are integral to retail success. As a senior retail specialist, I am responsible for the running of multiple client projects – most recently for Triumph Motorcycles, Waitrose and New Look. I guide teams in how to interpret and land VM projects that are customer-focused and commercially sound. I love the challenge a new brief brings, no matter how big.

I’ve worked in retail for over 18 years, for the likes of H&M, Marks & Spencer…the list goes on. In my role, I focus on making in-store presentation better for shoppers, easier to manage, and commercially productive. I enjoy the challenge of adapting existing VM policy and also creating one from scratch. My work at Visual Thinking has taken me all across the world – giving me valuable experience in how to engage retail teams across different markets and cultures.

I joined Visual Thinking in 2013 after two decades at one of the UK’s biggest general merchandise retailers. While there, I was responsible for creating and delivering key in-store projects during the most transformational period in its history. My operations background means that detail, clarity, and efficiency are a huge passion of mine. You’ll often find me involved throughout the entire process of a project – from initial planning conversations to solution implementation and performance reviews at the end.

As Marketing Manager, I’m in charge of managing the way we connect with our clients and partners. That means sharing our latest insight, thinking and projects with the world – whether at events, through the media or across our website and social channels. In between overseeing marketing strategy and making sure the marketing function runs smoothly, I’m responsible for juggling the creation of our latest insight reports, thought-leadership pieces or blog posts.

I’m a firm believer that the retail industry’s greatest asset is its people. Day to day, I spend my time shaping team development projects that will transform behaviours. That means helping people to do their work, supporting change management programs, team engagement and delivering vital skills and performance coaching. Over the years, my work has taken me across private, public and charitable sectors. But my heart is, and has always remained, firmly in retail.