We visit NYC – 2018

This month, we turn the spotlight on NYC and explore the value of product education, an online brand putting its best foot forward, and a new arrival that is creating a buzz.

New York never fails to deliver on the inspiration front. The opportunities to learn about the ‘new’ and the ‘next’ are plentiful with retailers understanding the importance of storytelling and education to create brand loyal customers.

In our latest visit to Manhattan, we visit another brand making the retail journey in reverse, as we check in to online footwear retailer’s Allbirds store on Spring Street. We also check out the beautiful, museum-like destination that is Starbucks Reserve. Designed to appeal to coffee aficionados, office workers and tourists, it goes far beyond just ordering a Caramel Latte to go. Plus much more…

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