This month’s festive sleigh tour stop-off brings us to New York – a city where real experiences aren’t hard to come by. We explore retailers switching their focus from simply “selling stuff” to getting customers to buy into the brand in innovative, immersive and, at times, playful new ways.
We visit Tiffany & Co’s flagship Fifth Avenue store to explore how the iconic brand is showcasing the craft of jewellery. We also stop off at the Nike ‘House of Innovation 000’ – the brand’s latest showpiece store that stands boldly and proudly on the corner of West 52nd Street. And explore Google’s new pop-up store in SoHo that has created the ideal home for New York’s technology hungry hipsters.Download Your Free Copy